Tagged: platform building

  • Platform Building: How to Fail

    Image via CrunchBase You got that coveted three-book deal with Penguin. You know that to ensure success, you have to build a platform, that is find potential customers. So you fire up your twitter feed, add people onto google+ and have exceeded one thousand friends on facebook. You set up HooteSuite, and you think you’re in business. …[ read more ]